GENESIS (Greek: origin, source, beginning, nativity, generation, production, creation) Starting a brand isn’t easy but the journey from concept to product and encountering BOOK OF GENESIS garments on the street is exhilarating. Quality clothing with flair and individuality that demonstrates uniqueness, and captures the dynamism of my beliefs.

BOOK OF GENESIS reflects both the Company’s beginnings (from nothing) and the spiritual nature of my family.  It allows us to explore themes and diversity through various chapters, each more compelling than the last, to sustain our vitality and creativity.

I allow everything around me to inspire garment creation.  Interpretation, I leave to you, to ultimately decide what feels right. My imagination guides my work, always seeking to achieve a creation that can enhance your individual identity.

At BOOK OF GENESIS, I believe it is critical you embrace who you are to drive your decisions and not allow criticism and conformity to deflect you from your goals. Fashion has determined my departure from previous endeavours.  Fashion now dominates my life, but rejecting expensive outfits and materialistic websites in favour of what truly inspires me - bringing ingenuity to established garment types to create innovative, affordable and startling solutions for leisure and fun.

Attention to detail distinguishes BOOK OF GENESIS from others.  Every garment undergoes a rigorous design, refinement and prototype process before committing to manufacturing and release.  With current short, exclusive, limited runs to transition to larger collections will ensure our clothing is dynamic yet accessible and that these garments will not become tired nor commonplace - and will always appeal. You can rest assured that you are buying a quality and robust, as well as attractive, garment.

My hope is that you will have fun revealing and celebrating who you are, with BOG as a vehicle for that journey.

- Mike Cook